Current Events / State of the Industry early 2022
2021 was another challenging year for the craft beer industry. The Covid pandemic has continued and the effects will have an impact in coming years. Like it or not the pandemic is part of #beerhistory and that will continue into 2022. I witnessed some of this happening at breweries. (See my 2021 review page for more.) There has been improvement as most are open now; many with spaced outdoor seating. This industry is maturing and really no longer can be called a 'movement'. Craft beer is well established and there are big and small corporate players throughout it. My favorite breweries are still the one off with a single or two locations with the original owners intact. We are seeing a changing of the guard with retirements of years old 'original' craft breweries, corporate takeovers, closings and some older players growing into regional businesses with locations that offer 'craft' food and fresh beer still made on the premises It is this group that may be poised for great success going forward. In Boynton Beach Due South Brewing closed their taproom in late 2021. They had been open since 2012. Last summer, Boston BeerWorks 'packed it in' for pandemic related reasons. I visited in 2013 and 2003. (No digital reviews exist from 2003.) It was a great brewery with several locations. As successful as they were; Covid got them too. Denver's Falling Rock Taphouse closed for a variety of reasons. They tried and also had a cooperative landlord which doesn't always happen. I didn't get to visit but the place looks great on the original website. In Portland Maine, Sebago Brewing closed their downtown Portland location. I visited it in 2013 and 2011. This was more than a taproom; it was a good restaurant with great beers. Sad to see this one go. These are just a few examples of what is happening in craft beer. Fortunately, there are still many willing to open shop and give it a try. In Sarasota, FL J Dub's Brewing Co. closed last year, and now a new brewery is planned for their space. "Covid kicked our a** straight up" said owner Jeremy Joerger. Sun King Brewing, a small chain out of Indiana, will open in the space in 2022. We will probably see more of all these in 2022 as there are over 8000 breweries in the market and the industry is changing rapidly. For the latest. see my Twitter feed at the bottom of this page. This just in...CANarchy Brewing Collective sold to energy drink maker Monster for $330M cash. Obviously, there is still profit in craft beer!
to Good Beer Larry.com where beer is everything! We are all about
good beer. This site has several different areas that are used to
promote Craft Beer (Good Beer) in many ways. Beer
Tastings and Beer Classes are excellent
ways to increase knowledge of craft beers. A tasting brings in new
customers or can be a great party idea. Beer classes or school is
a way to increase knowledge among beer drinkers and servers alike.
Contact us for more. There are many different
breweries, brewpubs and beer bars in what has become a healthy growing
industry. As the industry has grown; things have changed immensely.
Now there are more craft beer events; tastings, festivals, beer
and food pairings everywhere. The growth rate continues; the big
three show little or flat growth but the craft beer segment continues
to grow. (Although the growth rate has slowed.) This isn't good marketing; it's good product! People are
finding out, as I did, that "real" beer is great. These
craft breweries have some great, dedicated people working at a place
they want to come into each day. Work is still work but if you like
what you are doing it changes everything. In 2021, hopefully, craft beer events, tastings and festivals will return after the 2020 Covid crowd restrictions.
See my yearly
review pages for reviews of visits to breweries. taprooms,
brewpubs and other events
that I created or visited in years going back to 1999. See the Media
page for various media appearances and interviews. My "Beer
Blast" archive page has links to past e-mail 'Blasts' Attend
your local event or plan a road trip to an out of town festival
or other beer event. Below is a complete listing of services and
Cicerone Program - Certified Beer Server Designation
have achieved the first level of the Beer Cicerone program, "Certified
Beer Server". The Cicerone Certification Program seeks to improve
beer quality by certifying the knowledge and tasting skills of those
who sell and serve beer. Knowledgeable beer professionals mean better
beer for beer consumers and better business for brewers and businesses
who sell beer. See my Classes
page for information on assistance to help others achieve the CBS
designation and more.
it was launched, the Cicerone Certification Program brought a new
concept to the beer & hospitality industries. Namely, that selling
and serving beer wasn't just a simple matter of popping the top
off a longneck. After decades of virtual uniformity, beers were
no longer all the same; serving them well required knowledge about
many styles and flavors. And despite common belief, beer was not
immutable. The actions of servers, bars and distributors could spoil
beer's flavor. And finally: that beer's broad range of grain, hop
and yeast flavors expressed in a wide variety of styles made an
unbeatable partner for many foods. You can find out more at Cicerone.org
View my Official CBS
attended the Advance Brewing class at FIU's Brewing
Lab. I received a certificate
and will pursue more brewing opportunities. I got some hands on
brewing experience and learned that home brewers are resourceful
when it comes to brewing. Brewing can be done many different ways;
sometimes you have to use your creativity to find / invent the different
tools and equipment for brewing. The school received a grant
to get a 'commercial' type system which is now part of the brewing science program.
Beer Events - Personal to Corporate
year make your big party a craft beer tasting or have it as part
of the fun. I can host and manage tastings of all sizes and scope.
From a small personal tasting at your home or place of your choice
to a larger event where the beer tasting is one of several parts
of the event. Recently I organized a surprise party for a group.
They provided the venue and I take care of everything related to
beer. From the choice of beer, tasting sheets and other beer centric
handouts and breweriana for display to procuring the beer everything
was handled. There are usually many different questions about beer;
I handle everything. All the party givers and goers had to do was
get there and enjoy the event. The event went well; the party was
a complete surprise to the special couple and the beer tasting was
a success. Contact
me to create a great event for you today!
Events: Tired of the same old cocktail event? Have
a craft beer tasting at your next corporate hospitality event. A customer
appreciation event will be more fun for the customers if a craft
beer tasting is part of the event. Craft beer continues to grow in popularity
and many want to know more. Many people have no idea where to start
or even what brews they might like. As a Cicerone Program Certified
Beer Server I am prepared to take care of everything related to
beer for any event. From a small office party to various sizes of
hospitality events I handle everything related to beer for the event.
This includes selecting the appropriate beers, glassware and snacks.
Depending on the size and venue I can provide beer; if your event
is in a large hotel or convention center I work with the staff to
get the beer ordered and ready for the event. In a meeting room
setting, the craft beer could be part of a larger event with food
and other drinks provided by the venue as they would normally do.
The ideas are almost unlimited; contact me about your next event
and I will help make your event a success. A few examples:
Eggersmann USA, a German
kitchen company, held a German beer and food pairing in their showroom
in the DCOTA
in Dania, FL. From the DCOTA website on the event: "Beauty
is in the Eye of the Beer Holder August 9 -4 to 6 PM. Wander around
our showroom as you sample some of Germany's finest brews and pair
them with your favorite German cuisine. An afternoon of culture
from the country that brings us the finest cars, the finest kitchens
and the finest beers! Designers and architects bring your cards
for a chance to win a fabulous prize. Beer tasting by Larry Goeser,
Certified Beer server and creator of Good Beer Larry." As with most of my events some pictures are taken
and posted on the Good Beer Larry Facebook page. This way they can
be shared with interested parties. Original photo files can be provided
for publication in company e-mail blasts or newsletters. Another event was for John
Zink Hamworthy Combustion for a craft beer tasting at their
customer appreciation event at an annual convention in Orlando,
FL. See the invitation
to the event. The attendance was between 150 and 200 people throughout
the evening. Everything went well; the craft beer table was quite
popular. The room was set up with appetizers all around, regular
cocktail bar and caricature artists sketching anyone who wished.
I engaged with the customers who had many different questions about
craft beer and beer in general. Many had no idea what to try; this
is the purpose of a tasting; try a small sample to see what they
might like. This way no one gets 'stuck' with a full glass of something
they might not like. All the beers selected went over well; there
were six total from Pilsner to Stout. View the event
poster created for the event. I offer graphic arts services
for events and provide tasting sheets and beer description handouts
at all events. Contact me to begin work
on your special event.
Restaurants and Bars: If
you own or manage a restaurant or other dining establishment I can
help organize your event. The organization could be help on choosing
beers and theme, set up, marketing the event and creating handouts,
web pages and e-mail blasts to get the word out. At the actual event
I handle the group with pouring the beers and having complete knowledge
of all the beers and anything beer related. I take care of the beer
end and your staff only has to do what they usually do. Beer and
food pairings have become popular. A beer dinner
is where a small taste of beer is paired with food that goes well
with that beer's style and taste. The ideas are limitless and I
offer my services to help plan and carry out any craft beer event.
for more information and to discuss ideas for your event!