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In
case you missed it...View this month's Beer
Blast e-mail on the web.
Welcome
to Good Beer Larry.com where beer is everything! We are all about
good beer. This site has several different areas that are used to
promote Craft Beer (Good Beer) in many ways. Beer
Tastings and Beer Classes are excellent
ways to increase knowledge of craft beers. A tasting brings in new
customers or can be a great party idea. Beer classes or school is
a way to increase knowledge among beer drinkers and servers alike.
Contact us for more.There are many different
breweries, brewpubs and beer bars in what has become a healthy growing
industry. As the industry has grown; things have changed immensely.
Now there are more craft beer events; tastings, festivals, beer
and food pairings everywhere. The growth rate continues; the big
three show little or flat growth but the craft beer segment continues
to grow. This isn't good marketing; it's good product! People are
finding out, as I did, that "real" beer is great. These
craft breweries have some great, dedicated people working at a place
they want to come into each day. Work is still work but if you like
what you are doing it changes everything. In 2012
there will be more craft beer events, tastings and festivals than
ever before. Attend your local event or plan a road trip to an out
of town festival or other beer event. Below is a complete listing
of services and events offered.
Beer
Resume created for the 2012 "Beer Drinker of the Year"
contest at Wynkoop Brewery in Denver CO. (PDF)

Results of the 2012 Beer Drinker of the year contest: I made the
top ten semi finalists! Of those ten, three will be chosen to travel
to Denver for the finals at Wynkoop
Brewing on Feb.. 25, 2012. I await the announcment of the three
finalists. The announcment will come by the end of the month. As
always, I continue to support and promote all craft beer in any
way I can.

Beer
Events - Tastings at Parties, Beer Bars, Restaurants and Beer Stores
This
can be having your own tasting or pouring beer for various organizations.
This year make your big party a beer tasting or have it as part
of the fun. I can host and manage tastings of all sizes and scope.
From a small personal tasting at your home or place of your choice
to a larger event where the beer tasting is one of several parts
of the event. Have your end of year office party at a local restaurant
and make a beer tasting part of the event. Contact
me for more details to make your event special. If you own or manage
a restaurant or other dining establishment I can help organize the
event. The organization could be help on choosing beers and theme,
set up, marketing the event and creating handouts, web pages and
e-mail blasts to get the word out. At the actual event I handle
the group with pouring the beers and having complete knowledge of
all the beers and anything beer related. I take care of the beer
end and your staff only has to do what they usually do. Beer and
food pairings are a newer area of the craft beer scene. A beer dinner
is where a small taste of beer is paired with food that goes well
with that beer's style and taste. The ideas are limitless and I
offer my services to help plan and carry out any craft beer event.
You could have an event for friends at your home. Or something for
clients at an outside venue. Contact me
for more information and to discuss ideas for your event! See the
Tastings page for current
local tastings and other events. Sign up above for the monthly beer
event newsletter to stay informed about local beer events.
Beer
School
Classes:
Using his complete knowledge of beer and related businesses; craft
beer aficionado, beer tasting extraordinaire Larry Goeser (Good
Beer Larry) has taught beer to people from all around the world.
His background includes beer tastings, beer and food pairings and
other quality beer events at local restaurants, hotels and bars.
He also has taught and developed beer curriculum at the Miami Dade
College. The MDC beer classes have been moved over to Miami
Culinary Institute at the Wolfson campus of MDC. See my classes
page or the MCI
class homepage for more. A Beer and Food Pairing / Preparation
Class is now available at the Biltmore Culinary Academy at the Biltmore
Hotel in Coral Gables. For information go to the BCA
website. or see our Beer
Classes page for more.
E-mail
and e-mail marketing:
This is where my fun job spills over into the regular job. I am
the "e-mail man" everywhere I work. This means everything
from setting it up, making it work for you or your company, fighting
and eliminating bad e-mail (Spam) and managing the e-mail locally
or remotely. If you are in need of any of these type services I
can help you. Many craft breweries, pubs and stores don't have the
time or budget to have a full time person on their e-mail needs.
Everyone needs it but many don't want to deal with it or any of
the issues that come with it. Contact me
for more details. The marketing side of the e-mail uses a service
that works well for companies of any size. This is targeted marketing
not spamming thousands of addresses. You want people to want your
e-mails. A brewpub, for example, would have a sign up spot on their
website and at the pub. This would eventually produce a list of
people that actually want to hear form you. You then could have
weekly or monthly newsletters telling about what events you are
having, new beers, menu items etc. Of course this applies to any
industry, not just craft beer producers. See my e-mail
marketing page for more details The social networking websites,
Twitter, Facebook, You Tube, Linkedin etc.are now being utilized
for promotions of all types. I have started with Twitter on this
site and can see that there can be some great opportunities for
promotion on these sites. Contact me to
find out more about social media marketing.
Web
Services: Design sites from the ground up, update existing sites,
manage sites, search engine optimization (SEO), search engine marketing
and (SMM) social media marketing. I have been in this business since
1997. See website for details.
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