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In
case you missed it...View this month's Beer
Blast e-mail on the web.
Welcome
to Good Beer Larry.com where beer is everything! We are all about
good beer. This site has several different areas that are used to
promote Craft Beer (Good Beer) in many ways. Beer
Tastings and Beer Classes are excellent
ways to increase knowledge of craft beers. A tasting brings in new
customers or can be a great party idea. Beer classes or school is
a way to increase knowledge among beer drinkers and servers alike.
Contact us for more.There are many different
breweries, brewpubs and beer bars in what has become a healthy growing
industry. As the industry has grown; things have changed immensely.
Now there are more craft beer events; tastings, festivals, beer
and food pairings everywhere. The growth rate continues; the big
three show little or flat growth but the craft beer segment continues
to grow. This isn't good marketing; it's good product! People are
finding out, as I did, that "real" beer is great. These
craft breweries have some great, dedicated people working at a place
they want to come into each day. Work is still work but if you like
what you are doing it changes everything. In 2013 there will be
more craft beer events, tastings and festivals than ever. Florida
is coming into it's own with new craft breweries opening up statewide.
See my 2013
review page for reviews of visits to festivals, breweries and
brewpubs, and events
that I created this year. See the Media
page for various media appearences and interviews. My "Beer
Blast" archive page has links to past e-mail 'Blasts' Attend
your local event or plan a road trip to an out of town festival
or other beer event. Below is a complete listing of services and
events offered.
Beer
Cicerone Program - Certified Beer Server Designation
I
have achieved the first level of the Beer Cicerone program, "Certified
Beer Server". The Cicerone Certification Program seeks to improve
beer quality by certifying the knowledge and tasting skills of those
who sell and serve beer. Knowledgeable beer professionals mean better
beer for beer consumers and better business for brewers and businesses
who sell beer. Coming soon: Classes and assistance to help others
achieve the CBS designation and more.

When
it was launched, the Cicerone Certification Program brought a new
concept to the beer & hospitality industries. Namely, that selling
and serving beer wasn't just a simple matter of popping the top
off a longneck. After decades of virtual uniformity, beers were
no longer all the same; serving them well required knowledge about
many styles and flavors. And despite common belief, beer was not
immutable. The actions of servers, bars and distributors could spoil
beer's flavor. And finally: that beer's broad range of grain, hop
and yeast flavors expressed in a wide variety of styles made an
unbeatable partner for many foods. You can find out more at Cicerone.org
View my Official CBS
Certificate.
I recently
attended the Advance Brewing class at FIU's Brewing
Academy. I received a certificate
and will pursue more brewing opportunities. I got some hands on
brewing experience and learned that home brewers are resourceful
when it comes to brewing. Brewing can be done many different ways;
sometimes you have to use your creativity to find / invent the different
tools and equipment for brewing. The school has received a grant
to get a 'commercial' type system by summer. This will be great
for students that want to take their brewing to another level. There
is a brewing club - BREW
FIU that meets and brews whenever possible. It's all good and
the beers usually are too!
Beer
Resume created for the 2013 "Beer Drinker of the Year"
contest at Wynkoop Brewery in Denver CO. (PDF)

Results of the 2013 Beer Drinker of the year contest: The panel
of wigged and robed judges has cast its votes for the 2013 Beerdrinker
of the Year award. The winner is Warren Monteiro, a New York City
freelance writer, beer traveler, homebrewer and beer columnist.
His in-depth beer expertise, extensive travels in pursuit of beer,
and his efforts to promote great beer to others helped him win the
2013 title. In his 2013 Beerdrinker of the Year resume, he detailed
his philosophy of beer drinking: “It’s not a habit,
it’s a lifestyle. This is why I constantly travel –
to get a taste of a new brew or one I’ve been missing, and
to find a way to share it whenever possible. I consider creative
beer drinking to be an essential part of the tapestry of art and
fellowship contributing to a full life.” For more about Warren
and the other finalists see the 2013
BeerDrinker Page. Congratulations to Warren for a great beer
year and job well done.
Beer
Events - Tastings and Food Pairings
Eggersmann USA, a German kitchen company, held a German beer and
food pairing in their showroom in the DCOTA
in Dania. Beauty is in the Eye of the Beer Holder promises to be
a great event. From the DCOTA website on the event:"Beauty
is in the Eye of the Beer Holder August 9 -4 to 6 PM. Eggersmann
USA. Wander around our showroom as you sample some of Germany's
finest brews and pair them with your favorite German cuisine. An
afternoon of culture from the country that brings us the finest
cars, the finest kitchens and the finest beers! Designers and architects
bring your cards for a chance to win a fabulous prize. Beer tasting
by Larry Goeser, Certified Beer server and creator of Good Beer
Larry." The invitation to the event is HERE.
The review of the event is on my 2012
review page.
This
year make your big party a beer tasting or have it as part of the
fun. I can host and manage tastings of all sizes and scope. From
a small personal tasting at your home or place of your choice to
a larger event where the beer tasting is one of several parts of
the event. Have your end of year office party at a local restaurant
and make a beer tasting part of the event. Contact
me for more details to make your event special. If you own or manage
a restaurant or other dining establishment I can help organize the
event. The organization could be help on choosing beers and theme,
set up, marketing the event and creating handouts, web pages and
e-mail blasts to get the word out. At the actual event I handle
the group with pouring the beers and having complete knowledge of
all the beers and anything beer related. I take care of the beer
end and your staff only has to do what they usually do. Beer and
food pairings are a newer area of the craft beer scene. A beer dinner
is where a small taste of beer is paired with food that goes well
with that beer's style and taste. The ideas are limitless and I
offer my services to help plan and carry out any craft beer event.
You could have an event for friends at your home. Or something for
clients at an outside venue. Contact me
for more information and to discuss ideas for your event! Sign up
above for the monthly beer event newsletter to stay informed about
local beer events.
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